INDEX
ABOUT
Mellowlife is a company focused on revolutionising the world’s sleep behaviour, with a pillow that is truly tailored to each individual’s preferences. In preparation for the product launch of Mpillow, the client requested for a brand logo that would be friendly, comfortable and calming.
We often look up to clouds and wish that we could sleep on top of them, which influenced the incorporation of the subtle form of soft floating clouds into the logo design by shaping the letter M as geometrically smooth and round as possible, mimicking the shape of Mpillow form itself while giving depth to the curvature of the form of two arched “clouds”, one in front of the other.
