INDEX
ABOUT
For Knorr’s World Eat For Good Day 2023, we led the biggest alternative protein movement on TikTok and encouraged Gen Z to try the most sustainable protein source there is - insects.
Knorr Presents: Eat Me If U Dare
A movement led by 70 creators from around the world to tackle the stigma around insects as food and dare them to eat for good.
Face the truth and dare to eat for good
11 creators were flown to Mexico for game of Truth and Dare with a twist. 59 additional creators received a mini version of our Truth and Dare experience that they could play at home.
Ultimately landing on the message that with Knorr, anything can taste good - even insects.
