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In anticipation for the yearly Christmas Light Up, we were presented with an opportunity to pitch to the Orchard Road Business Association (ORBA) for that year’s entire event identity and multiple collaterals. My role was to create the visual identity of the event, that included the typographic centrepiece, promotional key visuals, and subsequent printed deliverables such as event posters and banners.
Keeping the spirit of the festive season in mind, that year’s theme ‘Endless Wonder’ was an open invitation for people to take a break from their mundane lives and let their fantasies take flight. This was reflected in the fairytale-esque, winter wonderland visual approach that invited the public to engage with the interactive installations, immersive displays and mesmerising light ornaments spanning the entire length of Orchard Road.
